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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM (2021)

Tue, 2nd Nov 2021

14:45-15:35

HallD1

Accessible Pass

  • Full Conference PASS
  • One Day PASS (11/2)

BM-8 What is the Difference Between BtoB Marketing and BtoC Marketing?

How to understand BtoB companies and BtoC companies in Japan's industrial structure, and how marketing should be. Differences between BtoB marketing and BtoC marketing, or commonalities. Whether the buyer is a corporation or an individual. Is the decision-making process different? The impact of the organization and marketing activities due to the existence of sales.
Evaluation and KPI of each marketing measure.

There are many ways to approach this theme, and we aim to have a session that will be noticed takeaways in the marketing organization and measures of all participants by discussing from the experiences, cases, and opinions of the speakers. Written by Ryo Ishido