Mon, 1st Nov 2021
- Full Conference PASS
- One Day PASS (11/1)
BM-1 Value Creation through Localization of Global Brands
This session is designed for
1. Marketing and sales professionals of foreign companies in Japan
2. Members of overseas business departments and international business
departments of major Japanese Brands This session is intended for Participants will learn about common issues and solutions in global brands localization strategies.
1. Specific case studies of common issues and solutions
2. A systematic framework
participants can take home "practical knowledge that can be used immediately.
Indeed Japan K.K.
Senior Marketing & PR manager
Brand Development Unit, Marketing Division
Microsoft Japan Co. Ltd.
Executive Officer, Director, Channel Marketing Group, Consumer Sales and Marketing