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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Fri, 21st Oct 2022

15:40-16:30

Room9

Accessible Pass

  • Premium PASS
  • Full Conference PASS
  • One Day PASS (10/21)

BM-7 Risks in Digital Advertisements -Soundness and Morality-

Brand safety and ad fraud are not issues to be addressed only by the digital advertising department, but rather, they are issues that must be addressed by management from the perspective of risk management and governance.

In this session, we will dive into specific problems and their causes from the viewpoints of advertisers, agencies, and media, and openly discuss possible countermeasures.

The goal is to help management understand why this issue needs to be addressed immediately and what can be done from tomorrow.
For those who are closer to the execution layer, we will provide tips on how to communicate with the management layer to get them to take this issue seriously.