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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thu, 20th Oct 2022

14:50-15:40

Room9

Accessible Pass

  • Premium PASS
  • Full Conference PASS
  • One Day PASS (10/20)

BM-1 Generation Z as Deciphered from the Social Structure - How to Close the Generation Gap through Information Disparity

For marketers who find it "hard to read Gen Z trends." How should we decipher their insights and what kind of consumer behavior do they have in mind for the future?
Ms. Matsuno of CyberAgent, who is researching the next generation's insights while actually employing Gen Z staff, Ms. Osada of Shibuya 109 Entertainment, who is constantly capturing the consumer behavior of young people based in Shibuya, and Mr. Sakai, who is in charge of the gaming industry at TikTok, the social networking platform most supported by Gen Z, will present the report on how they feel and will give a report with a sense of hands-on experience and discuss their respective perspectives.