November 1st (Mon) - 2nd (Tue)・The event will be held at the Tokyo International Forum as scheduled
- XICA CO.,LTD.
XICA is a data science company who — since its foundation in 2012 — delivers value to its clients through advanced statistical analysis.
XICA’s advertisement solution “ADVA”, applies data science to maximize marketing effectiveness, with an emphasis on TV commercials. ADVA is a one-stop solution that provides visualization of advertising effectiveness, optimal budget allocation, media planning, design of effective video commercials, as well as media buying.
ADVA empowers over 160 clients — including some of Japan’s top brands — with data science, and has already helped achieving up to 40% improvement in cost-per-acquisition by optimizing TV commercial placements.
- Advertising Analytics Marketing