- Yoshitake Katayama
- DAIKIN INDUSTRIES,LTD.
- Publicity Group manager
Joined Daikin Industries, Ltd. in 1988,
Public Relations Department, Public Relations Division, Public Relations Department, Advertising and Web Section Manager, Public Relations Department, before assuming his current position in 2007.
Involved in the introduction of the new "Ururu Sarara" brand, which catapulted Daikin's room air conditioners from fifth place in the industry to the top, and the "Pichon-kun" yurukyara character boom.
Responsible for building corporate and product brands through integrated marketing communications, advertising media purchasing, and overseeing the global group website.
- What is ad:tech tokyo for you?
- If I had not attended ad:tech Kansai in 2014, I would not be the same person I am today. Participating in ad:tech, learning from so many marketers has broadened my entrenched perspective, and the network of people that was created at ad:tech Kansai has helped me grow tremendously. It is a wonderful and unique event. I look forward to meeting new people and learning the unexpected this year as well.