ADVISORY BOARD

ad:tech is a place filled with opportunities to develop your taste for marketing. You are invited to explore the latest marketing case studies and ideas of many great marketers and then ponder over what you have seen and heard for yourself. It is a great place to get away from your daily routine for a while and enjoy exciting and productive input that inspires your brain.

I believe ad:tech tokyo serves as a "hub of knowledge" for diverse professionals and players who are genuinely dedicated to communication and marketing. It's not just a place to catch up with trends but also an opportunity to explore ideas and concepts for the future, as well as to develop concrete solution ideas.
Let’s ensure that every member enjoys and makes the most out of this experience together!

As symbolized by the revised "Definition of Marketing" introduced by the Japan Marketing Association last year, I believe that achieving co-creation not only among media and platform providers but also with municipalities, customers, and even between companies is one of the major themes that can serve as a breakthrough in executing marketing in today's increasingly complex market environment.
I see ad:tech tokyo as an ideal venue not only for encountering information that contributes to the utilization of technologies and platforms such as digital, data, and AI but also for meeting companies that can become co-creation partners. I hope that this event will foster numerous connections and, as a result, serve as a starting point for revitalizing Japan.

The vision of Google Japan is to "Unlock Japan’s potential together with the power of digital". Japan still has tangible and intangible assets with great potential that just need to be utilized. I would be happy to exchange views with you in the hope of helping to expand Japan's potential by using the power of digital marketing to solve issues that are becoming barriers to realizing this potential and turn them into opportunities.

The environment around us, especially technology, is constantly changing, and marketing must evolve accordingly. In fact, Professor Kotler, under whom I studied at the Kellogg School of Management, is over 90 years old and still evolving. I believe that those involved in marketing should continue to learn, and ad tech:tokyo is truly a place where marketers gain new inspiration and evolution.

I believe that ad:tech tokyo will truly be a place of awareness and stimulation. With the diversification of various marketing concepts and the evolution and deepening of communication technology, I think you will be able to get some new hints from both effectuation and cohesion.
Above all, I believe that this will be a place where you can come into contact with the knowledge of various people and their wonderful personalities, and gain an understanding of the importance of understanding people and creating happiness for all kinds of people.

I look forward to participating in this event, and I look forward to meeting digital communication and digital marketing that moves people's hearts and excites them.

For me, ad:tech is an opportunity to concentrate on learning about global trends and case studies from other companies. It's also a place where you will meet great people who will have a life-changing impact on your career. (In fact, I did.) Whether you take advantage of it or not, whether you seek it out yourself or not, is up to you. Hope that you will take full advantage of this valuable opportunity.

Digital advertising is approaching its next stage of development due to market expansion, accelerating technological evolution, and fundamental changes in consumers.
I believe that discussing the next generation of advertising communication at this very moment is of inestimable value, as it is a deep reflection on the state of social life and the economy itself.

If I had not attended ad:tech Kansai in 2014, I would not be the same person I am today. Participating in ad:tech, learning from so many marketers has broadened my entrenched perspective, and the network of people that was created at ad:tech Kansai has helped me grow tremendously. It is a wonderful and unique event. I look forward to meeting new people and learning the unexpected this year as well.

I hope to be able to contribute to creating a space where various things can start from here. I would be happy if I could assist in such endeavors.

A place inspired by cutting-edge challenges, where various practical wisdom intersects, where co-creation becomes the starting point for generating new values and perspectives beyond encounters, a place that inspires us to try new things from now onwards—I believe it's Ad-Tech.

For those who attend because they want to know something specific, they will find the answer; for marketers who don't have a specific question, everything they encounter at ad:tech will lead to something that will change their actions for the next day. I look forward to connecting with many of you this year and discovering new things to know here.

What is ad:tech, which has been held for more than a decade? I believe that each person has their own answer at their own time when they rethink the question.
One of the significance of ad:tech, as we see it, is that it allows us to look outside the company. Input on the latest topics in various fields, as well as connect with people who are leading in the industry.
The awesomeness of the situation made me make up my mind to stand there someday myself. In this way, I believe that "it is a place that changes my standards from inside the company to outside the company.” In other words, ad:tech is a platform that also has such aspects.

ad:tech is a place where 'knowledge fusion' from various aspects such as advertisers, agencies and media takes place.
I participate every year as a place to break stereotypes in a positive sense, and I look forward to having discussions with everyone and gaining a lot of insights.

I have had the opportunity to speak on the ad:tech tokyo stage several times in the past, and these experiences have brought me valuable encounters that have enriched my life. I am hopeful that this occasion will also lead to meaningful new connections.
Furthermore, I believe that ad:tech tokyo not only offers the chance to learn about the cutting edge of marketing but also provides a valuable opportunity to understand the concerns, challenges, and interests of people involved in the field of marketing.
Personally, I find this to be an incredibly educational experience.

This is the best event to listen to the many participants, interact with them, and learn about and connect with the diversifying trends in the world. It is a place where you can find your strengths, weaknesses, and beliefs.

I was brought up by "ad:tech tokyo".
I learn a lot by participating, I learn a lot by speaking, and I learn a lot at the parties.
I gain not only knowledge but also insight. You develop friendships as well as connections.
Like-minded people gather together, and we receive work from them. "ad:tech tokyo" is a pillar of the Japanese marketing and advertising industry.
”ad:tech tokyo" is the place where Japanese marketing and advertising professionals are born. There is longing, pride, and passion.
This is the place where you can be a part of it.

I’m very much looking forward to gaining insights into trends and examples from a broad, cross-industry perspective through ad:tech tokyo. This year, we will be launching Prime Video video ads, and I hope to collaborate with many of you while gathering valuable insights to support the growth of Amazon's still-developing advertising business.

As a company, how can these three things be more integrated, to "continue to be loved", to "grow", and to capture the "digital" changes in society and business in order to do so? How can these three be better integrated and not fragmented? This is the inspiration that we have been facing. Through ad:tech, where we can experience the highest level of exploration and deep discussion, we hope to search for answers together with you.

Thoughtful insight from Marketing professional has been tested under the fragile world situation. Your transformational experience from analog to digital has a lot of value right now.
Let’s take a step forward for the better future.

As the industry's premier event, I look forward to attending every year since the early days.
I expect further events as a place where you are able to meet and experience not only the latest "information" but also "people" in the field of marketing in general, not just digital.

meet someone you can share your value and cooperate with. Let's explore and discover the latest trends, new challenges and best solution with us.

One of the reasons that ad:tech tokyo considers itself unique is the way its programs develop.It reflects the knowledge of advisors representing various practical fields, including BtoC, BtoB, large corporate, startup, foreign, agency, media, data, technology, research, PR, etc.That is why each theme is able to accurately extract "the current year" and propose a cutting edge, based on immortal concepts, while also including those that seemed to shine brightly for a time.

It's difficult to measure the ability value of a marketer correctly. There is no exam or qualification, and it is not equivalent to a position or title.
How should we measure it? My answer is "people". I believe that we should compare ourselves with as many others as possible. ad:tech is a place where you can compare yourself with a great number and variety of people. Please join us to compare your strengths.

When I find myself overwhelmed, staring at my feet as I climb a steep path, wondering, “How far does this trail go? Where is it leading me?”
If I pause and lift my gaze, I find fellow climbers heading up the same mountain, and I spot a map. I begin to notice the spring I hadn’t seen before, or the flowers blooming along the way.
I discover my own habits in how I walk, realize what gear I’m missing, and see the room I have to grow. Then I catch sight of the beautiful summit I’ve been aiming for, imagine myself standing there, and feel a surge of courage that pushes me forward again—one step at a time.
For me, ad:tech is that kind of place. I hope it feels that way for you too.

As the speed of change in society and the digital industry accelerates, ad:tech is a great opportunity to grasp the trends at once. I would like to make connections, and of course, I would like to enliven the industry through input and output.

ad:tech is the place to get a sense of what the hottest themes in digital-based marketing communications are.
ad:tech is the place that allows you to draw themes to your company and yourself and get hints for solutions.
ad:tech is also an opportunity to make acquaintances and reconnect with each other.

Why not create a more exciting world? Why not overturn everyday common sense?
Why not join us and have great experiences together? - at ad:tech.

ad:tech has always been my teacher. Bathed in the latest topics and panel discussions, the body is left with a positive fuzzy feeling. I would search out the panelists in the hall, exchange business cards without hesitation, then listened and talked to them. I believe that ad:tech is a place where you can do the marketing treasure hunt enjoyably and earnestly.

It has been ten years since I first attended ad:tech tokyo.
Every single year has been an important opportunity for me to encounter great information and people.
It is also an opportunity to not only gather information, but also to actively create opportunities to share it.
That is the best part of this event, in my opinion.
Please take advantage of this as an output opportunity as well.

I have encountered many people and updated myself a lot through ad:tech for almost 10 years now. I also enjoy how ad:tech itself is evolving in terms of diversity, sustainability, and more.
I hope that many of you will update yourselves and meet many new people this year at ad:tech, a place which never stops growing.

In the age of generative AI, the paradigm shift in marketing is about to accelerate and we feel that Ad:tech is a very valuable venue where industry professionals can exchange their wisdom. We look forward to meeting all of you!

ad:tech is a place where "happy attitude change" is born in all participants.
Meeting attractive people, encountering stimulating information, the excitement of wanting to try something, the frustration of not wanting to lose, and so on.
We hope you enjoy these two days of exposure to the cutting edge!

ad:tech tokyo is a place where you can find insights, inspiration and connection. It is a unique environment where you can learn, shift your perspective and meet other like-minded leaders who devote their careers to driving innovation in the advertising industry. It goes beyond your typical industry conference or trade show, because the content always pushes the boundaries on what you would expect... so you also grow and develop as an inclusive, agile and purpose-driven thought leader.

I would like to expand the possibilities of marketing by bringing marketing and its peripheral fields closer together, such as design and editing as ideologies, and human resources, corporate planning, and team management as work fields. Let us work together to communicate people about the concept of marketing so that it will not be confined to marketers and marketing departments, but will be more useful to society.

You can take a step forward from tomorrow, what you couldn't move forward until yesterday.
The way to take a step forward may be different for each of us, but I believe ad:tech is the place where you can encounter such stimulation and discovery.