Digital advertisement has become the foundation of marketing, and companies that analyze advertisement effect by analyzing digital measures concerning policies of Traditional Marketing have increased. Google and FaceBook have strengthened the "Brand Effect Measurement" function, and the range of effect indicators including the influencer impact degree and the range of analysis are rapidly expanding. On the other hand, the problem of advertisement value damage such as "Viewability" and "Ad Fraud" is getting serious. In this session, we discuss the future of advertisement effect indicators while talking about the actual situation to the companies that are working on a comprehensive viewpoint. Text by Hiromitsu Ishimori