On his first full day as President, Barack Obama signed the "Transparency and Open Government" memorandum, establishing government's core operating traits of transparency, participation, and collaboration. How did the Obama Administration do this using digital platforms, open...

Without customers you have no brand, but are all customers created equal? New advancements in data collection and analysis allow you to discover your most loyal customers. Learn from actively customer-centric brands how prioritizing your customer experience to suit your very best...

As technology develops, individuals are allowed to deliver various information. In this kind of world, it is difficult for corporation to deliver important messages to consumer unless they are liked in the first place. That is why each company makes contents focusing on how to...

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It doesn’t take much for digital media to flourish. All that’s needed are high-quality content and high-quality advertising. Unfortunately, recent events...

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