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ad:tech tokyo 2024.
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- Geolocation Technology, Inc.
- Geolocation Technology is a well-established provider of IP address databases. Its flagship service, "SURFPOINT," covers both IPv4 and IPv6, offering a highly accurate database service that identifies regions, organizations, and industries based on IP addresses. It is also available in MMDB format and is updated daily to ensure the latest information is always reflected. By integrating this service into ad delivery servers, it enhances targeting by utilizing location and organizational information without relying on cookies, enabling effective ad delivery. This tool is ideal for the cookie-less era.
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