- Naohiro Seike
- ADK Marketing Solutions Inc.
- Operating Officer Platform Business Division
I have been involved in digital marketing utilizing digital advertising since the early stages of the market. I have experience in various industries such as telecommunications, finance, manufacturing, consumer goods, and e-commerce, handling both branding and performance-based campaigns. With my background in working for digital publishers and ad technology companies, I also have a deep understanding of the Programmatic Buying field. I have been actively working on improving the efficiency of the digital advertising supply chain by combining solutions in this area. Since 2024, I have been working in my current position, focusing on digital and publishing-related business.
- What is ad:tech tokyo for you?
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What is ad:tech, which has been held for more than a decade? I believe that each person has their own answer at their own time when they rethink the question.
One of the significance of ad:tech, as we see it, is that it allows us to look outside the company. Input on the latest topics in various fields, as well as connect with people who are leading in the industry.
The awesomeness of the situation made me make up my mind to stand there someday myself. In this way, I believe that "it is a place that changes my standards from inside the company to outside the company.” In other words, ad:tech is a platform that also has such aspects.