- Etsuko Kazaguchi
- IBM Japan Ltd.
- Vice President, CMO
Experienced systems engineer, sales, and GISV alliances, she started her career in marketing in 2010. As an expert in B2B marketing, she has led product marketing positions in a wide range of areas, including hardware business, software business, cloud, AI, and IoT, and large-scale launch projects for major products and solutions, including IBM Watson. Since 2018, as Director of Performance Marketing, she leads the creation of demand and marketing performance that maximizes effectiveness across all touchpoints of marketing activities and has overseen marketing campaigns, digital, events, channel marketing, web experience, and data marketing. She is a generalist with experience spanning new customer acquisition, brand building, and B2B marketing-focused digital and onsite events to drive business growth. She has been in her current position, Vice President, CMO, since 2021, overseeing all marketing.
- Brand Global Marketing
- What is ad:tech tokyo for you?
- For those who attend because they want to know something specific, they will find the answer; for marketers who don't have a specific question, everything they encounter at ad:tech will lead to something that will change their actions for the next day. I look forward to connecting with many of you this year and discovering new things to know here.