adtech tokyo

1st - 2nd, November 2021

@ Tokyo International Forum+ Online

JP
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Hiroyuki Yachi New
DENTSU inc.
Creative&Marketing Director
AI Analytics Social Media / SNS

My name is Hiroyuki Yachi. I have been working at Dentsu since 1993. I did a number of big ads. SoftBank, Toyota, Suntory, etc. Maybe everyone knows the commercial.
Approximately 2010, I was in trouble when I was told to make a buzz commercial. At that time, I decided to make a "buzzwatch". It is a system that delivers the ranking of the buzzing CM every week.
I found a lot of horrifying things in Buzzwatch. I want to tell you about it! Please listen to it!

Session

Array ( [flag] => [session] => Array ( [0] => Array ( [day] => 10月30日(金) [time_s] => 15:20 [time_e] => 16:10 [no] => AU9 [ssn_ttl] => SNS Marketing That Gives Results [flag] => 1 ) ) )

10月30日(金)

[AU9] SNS Marketing That Gives Results

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