adtech tokyo

October 29[Thu.]-30[Fri.],2020
@ Tokyo International Forum+ Online
Contact Us
Daisuke Otobe 5
Coup Marketing Company Inc.
AI Data VR / AR

Started career at P&G Marketing working on Ariel, Febreze, Pampers, etc. In 17 years of service, also worked for a project to drive “Innovation projects” at central team in US HQ. After coming back to Japan, led and built Marketing and Branding organization at Danone Japan (Head of Marketing), Unilever Japan (VP, Marketing), Nissan (Head of Product Marketing) and Shiseido Japan (CMO), which are firms with multiple Brands and various cultural background.

In 2018, established a firm to provide “CMO sharing” service, such as 1) develop Brand/Marketing strategy, 2) guide Innovations and Market Development, 3) build Marketing Orchestration and 4) structure/improve Marketing and Branding Organization, to clients in FMCG, mobility, education, entertainment, advertising and marketing-tech industries.

Author of “Why Strategies Make a Difference” about Marketing Strategy, and “Marketing Professional’s Points of View” about Marketing and Branding.

Director of Japan Marketing Academy


Array ( [flag] => [session] => Array ( [0] => Array ( [day] => 10月29日(木) [time_s] => 4 [time_e] => [no] => PD4 [ssn_ttl] => (Development 2)Creating the Next CMO [flag] => 1 ) [1] => Array ( [day] => 10月30日(金) [time_s] => 10 [time_e] => [no] => AU10 [ssn_ttl] => Finance for Marketers [flag] => 1 ) ) )


[PD4] (Development 2)Creating the Next CMO


[AU10] Finance for Marketers


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