- Katsuhisa Kinoshita New
- Kitanotatsujin Corporation
- Representative Director and President
President of a listed company on the First Section of the TSE, also a Web Marketer, started the business from a single room in a condominium. There were only 70 employees when it was listed on the First Section TSE, now grown to 100 billion yen of Market capitalization.
He established a sales structure able to maximize the efficiencies in acquiring orders and advertising operations that have been systematized to the utmost limits deploying an effective web marketing method. The strategy to capture niche markets with overwhelming product appeal achieving a repeat purchase ratio of 70% which makes operating profit per employee of 18 million yen. Ranked No. 1 in the Toyo Keizai ONLINE “Ranking of Corporate Managers Highly Regarded by the Market”. Selected as one of the “200 Top-performing public companies in Asia by Forbes”. Four-time recipient of the Japanese government’s Blue Ribbon Award. Born in Kobe in 1968.
[NE1] Learning from Leading D2C's Branding Practices