- Mikoto Kato 5
- Cheetah Digital Co., Ltd.
- VP, CMO
Mikoto is a Pro CMO, Marketing Strategist, Keynote Speaker, Author of Marketing Books with over 20 years of international marketing experience in more than 14 industries (FMCG, Automotive, Healthcare, IT, Cloud, Retail...) Mikoto delivers the best in class marketing for Global/Japan brands, and the new marketing technologies to help brands to connect their customers in a whole new way. He leads the market categories of Zero Party Data, Loyalty Marketing, and Customer Journey with the emerging marketing technologies. He is also a founder of JAPAN CMO CLUB.
[DM7] The Theory of Marketing Evolution by Utilizing the Zero-Party Data