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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Mai Osada
Mai Osada 2
SHIBUYA109ENTERTAINMENT Corporation.
Director of SHIBUYA109 lab.

Joined SHIBUYA109Entertainment Co., Ltd. in 2017 after conducting research and PR support for product development, branding, and target settings for cosmetics, food, and toy makers at a general marketing company.
SHIBUYA109 - Launched the Marketing Department as marketing manager.
In May 2018, the youth research institute "SHIBUYA109 lab." was established.
Currently, spends every day with about 200 "around 20" (men and women between the ages of 15 and 24) people every month.
Senken Shimbun serialization "SHIBUYA109 lab. Director's # If you don't know this, it's dangerous."
Attends seminars at PR conferences, commentator on TBS "Hiruobi!", contributor to many media publications.

Session

10/20

[ BM-1] Generation Z as Deciphered from the Social Structure - How to Close the Generation Gap through Information Disparity