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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Yuichi Kitada
Yuichi Kitada New
Dentsu inc.
Creative Planning Division 1 Creative Director

Born in Tokyo, raised in New York. Joined Dentsu in 2004. Over 18 years of experience with both global and domestic clients. Received over 120 awards from international and domestic award shows.
He is one of the most successful creative directors in Japan today, having won the Creator of the Year 2021 medalist award. He specializes in highly favorable advertising campaigns that build strong brands and raise awareness. Some of his most famous works are for Zespri, Uniqlo, Coca-Cola, McDonalds and Toshiba. Awards: Cannes Creative Festival - Gold, Spikes Asia - Gold, Adfest - Gold, D&AD - Wood, Intercontinental Advertising Cup, NY ADC - Silver, ACC - Grand Prix, JAA Consumer Advertising Award - Grand Prix, Environmental Communication Awards - Grand Prix, Dentsu Advertising Awards - Grand Prix, Good Design Award, Tokyo Copywriters Club - Chairman Special Award & Newcomer Award, Young Cannes - Japan Grand Prix and more.

Session

10/21

[ MC-8] Using Characters in Marketing - Its Effectiveness and Utilization