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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Yoshimasa Hashimoto
Yoshimasa Hashimoto 5
Sony Marketing Inc.
Customer Data &Platform Strategy Dept. Senior Manager

At Sony Marketing Inc., Yoshimasa Hashimoto leads customer marketing and digital transformation projects: UX design, system planning, marketing platform (CDP, MA, BI), operation management. Also, as a product marketing manager of e-commerce, he planned and managed new product launches including new category mirrorless interchangeable-lens camera.

Session

10/21

[ RC-1] Indicators to Measuring Effectiveness of Commerce Advertisement - Evaluating the Quality and Sustainability of Acquired Customers