19th - 20th, October 2023
@ TOKYO MIDTOWN & THE RITZ-CARLTON
※：ad:tech appearance count
Reid Santabarbara New
CEO & Co-founder
Reid SantaBarbara began working in the Metaverse after solving the problem of virtual attendees outweighing the in-person attendance at esports events. This resulted in an augmented reality broadcasting software that combined the physical world and virtual world for screen-bound audiences, called Depthcast. This SaaS B2B platform normalized augmented reality creation for the broadcast and live event market, becoming popular for enterprise companies like Red Bull and Boeing.