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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Yukiko Ochiai
Yukiko Ochiai New
GREY Worldwide Inc.
PRESIDENT &CEO

Yukiko joined GREY Tokyo in 2011 as Group Account Director to lead P&G Fabric and Home Care accounts including Joy, Febreze, Bold and Lenor/Lenor Happiness. She has demonstrated strong leadership and devoted her efforts to provide excellent services and was promoted to Chief Operating Officer in July 2015. In January 2018, she was appointed President and CEO.

Her career in advertisement started on P&G Hair Care brands including Vidal Sassoon, Herbal Essences and Head & Shoulders. She has also ran beauty care accounts such as SK-II and Max Factor & Illume as well as many other brands across multiple categories including Philip Morris, Parliament, Virginia Slims, Norton by Symantec, BlackBerry, Coca Cola Japan, Kellogg’s, Kraft Japan and more.

Session

10/21

[ CT-9] Purpose-driven marketing: what every marketer should be thinking about​