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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Yumi Murayama
Yumi Murayama New
Mindshare
Managing Director

20+ years’ experience in media planning industry. Started as a media planner at Mindshare in 2007. Since 2020 taking a leadership role of Mindshare Japan office to deal with the international and local businesses within the agency. My experience spans a range of categories from BtoB to BtoC sucha as Automobiles, FMCG, Travel and Tourism, Luxury, IT, Premium Sports brands. Leading the strategic media approach across all media touchpoints with full funnel approach from brand to conversion. With my historical working experience with Japanese local as well as global business, I can take an approach with a well-rounded view of clients’ needs.

Session

10/20

[ CT-6] What drive brand innovation? Looking at organizations, processes, KPI ​