19th - 20th, October 2023
@ TOKYO MIDTOWN & THE RITZ-CARLTON
※：ad:tech appearance count
Saya Kawada 2
Customer Experience Creative Center CX Creative Direction 2
Joined Dentsu in 2016.
From July 2018 to July 2021, I was seconded to Dentsu Digital ACRC to study digital creative.
Currently I'm doing a wide range of planning at CXCC, from mass to customer experience.
I'm mainly in charge of brands and products targeting women and young people.
I'm good at making GR / CM / WEB videos starting from copying, content development conscious of the excitement on SNS and making videos tailored to the media characteristics of Instagram and TIkTok.