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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Saya Kawada
Saya Kawada 2
DENTSU INC.
Customer Experience Creative Center CX Creative Direction 2

Joined Dentsu in 2016.
From July 2018 to July 2021, I was seconded to Dentsu Digital ACRC to study digital creative.
Currently I'm doing a wide range of planning at CXCC, from mass to customer experience.
I'm mainly in charge of brands and products targeting women and young people.
I'm good at making GR / CM / WEB videos starting from copying, content development conscious of the excitement on SNS and making videos tailored to the media characteristics of Instagram and TIkTok.

Session

10/21

[ BM-5] Five Questions About "Customer Contact Points" That Have Changed Dramatically