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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Emi Nishino
Emi Nishino 3
ORBIS Inc.
Corporate Officer in Charge of Brand design / QCD General Manager of Product Planning Division

Emi Nishino joined in ORBIS Inc. in 2002.
She has in-depth knowledge and extensive experience in product development for skincare, makeup, men’s skincare, and International brand. She was the first brand manager of the flagship skincare collection, ORBIS U, launched in 2014. After being in charge of the product cost control and operation management, and the promotion for new customer acquisition, she was appointed as a General Manager of Product Development Division in 2018. She created many hit products such as new ORBIS U collection launched in October 2018, and a beauty supplement named ORBIS DEFENCERA launched in January 2019.
Appointed executive officer of the company from 2020. From 2021, the new business area will be under the jurisdiction, and ORBIS's first personalized skin care will be launched, and the brand growth strategy for the future will be drawn up.

Session

10/21

[ BM-6] Is "Purpose" being Used Correctly? - Consider the Current State of Language Precedence