- Ben Heo
- Adaisa 2023 Seoul Organizing Committee
- Secretary General
Dr. Ben Heo is Secretary-General of Adasia 2023 Seoul Organizing Committee.
He is now a professor at Hanshin University, also is a brand columnist.
Before joining the Committee, he worked in a core management position at Cheil Worldwide and spearheaded to building Samsung Electronics into the global and prominent brand it is today. During his tenure in Cheil, he founded Cheil India and made a significant contribution to the development of Cheil America. As a columnist, he is wrote more than 60 articles in Economist, one of the most prestigious magazine in Korea.