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ad:tech tokyo

19th - 20th, October 2023
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS(2022)

ad:tech appearance count icon:ad:tech appearance count

Hayate Usui Kodansha Ltd.
Hayate Usui 4
Kodansha Ltd.
Second Division Business Development Department Director

I'm in charge of marketing for adult women's media. I mainly run media called "mi-mollet" and "FRaU".
"mi-mollet" is a media that resonates with women in their 30's and 40's, and "FRaU" continues to publish issues that feature the SDGs in its entirety as a women's magazine, which has become a major topic of conversation among executives.

Session

10/20

[MC-1]Content Management and Effectiveness Metrics for Owned Media