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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Hirokazu Kai
Hirokazu Kai 3
HP Inc. Japan
Corporate Planning

With the motto of contributing to business by fusing the power of technology and marketing, I gained 23 years of marketing experience. Through the launch of the EC business on the way, I have been deeply involved in the digital field, and in addition to my experience of unique branding measures in B2C, I have recently achieved results in the effective construction and practice of owned media and THE MODEL implementation in B2B. Currently, in addition to rebuilding the business necessary for the soundness of the business portfolio from a company-wide perspective, the Corporate Planning Headquarters also plays a role in linking business management and marketing with the theme of sustainability.

In addition, I will also carry out activities to pass on marketing, business management, and leadership to the next generation.

Session

10/20

[ MC-1] Content Management and Effectiveness Metrics for Owned Media