10月30日(金) 14:15-15:05 Hall B7-1
TB8 Updateing the Importance of "Brand Safety"
The panelists, who have been involved in the marketing/media business since the dawn of digital media in Japan, will discuss the historical background of brand safety and what it means. We will discuss the importance of brand safety and the future of brand safety in digital media advertising and its methods.
- Takumi Tomita Moderator
- Dentsu Digital
- Manager of the solution development department
- Akihito Ichijo Speaker
- Yahoo! Japan
- VP of AD Trust and Safety
- Hidetaka Nozawa Speaker
- Nestlé Japan Ltd.
- Group Media Manager
- Eriko Matsuda Speaker
- Microsoft Japan
- Central Marketing Organization, Digital & Event Marketing Lead