10月29日(木) 15:20-16:10 Hall B5-1
DM4 How Would Marketing Change with Maas?
This is the first session about “MaaS” in the history of ad:tech Tokyo.
Almost all behavioral data over the web and application are technically owned by FAANG so marketers have to use these media or platforms. However,the use of mobile data or action data are still limited. What experiment and what service in MaaS? The panelists from 3 advanced companies will argue the service using mobile data, Subscription, Mobile in future, and Smart City. Welcome to MaaS, the unknown area of Marketing!
Please let us know if this is a new entry or a replacement.
- Fujiyo Ishiguro Moderator
- Netyear Group Corporation
- President and CEO
- Junya Nishimura Speaker
- ODAKYU Electric Railway Co., Ltd.
- Senior Manager Next Generation Mobility Team Management Strategy Department
- Koichi Narasaki Speaker
- Sompo Holdings, Inc.
- Group Chief Digital Officer, Executive Vice President and Executive Officer
- Takeshi Kawaji Speaker
- mitsui real estate
- manager of bussines inovatiron