10月30日(金) 16:25-17:15 Hall G510
AU10 Finance for Marketers
Some people say that "knowing financial is so important to become a decent Brand marketer", or “owning the profit responsibility is a critical experience for a respectable Marketer”. In this session, we discuss what should we know about Brand Finance beyond “Sales and Profit”. If a Brand Manager is one of your career destinations, this session will provide you with a critical skill set in Finance area for Marketers.