adtech tokyo

October 4th-5th,
2018 @ Tokyo International Forum
JP
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Yusaku Tabuchi new
Mazda Motor Corporation
Brand Promotion Dept. Assistant Manager

I joined H.I.S. co., ltd. in 1998. At this travel agency, I have mainly led the travel reservation website management for individual travelers and the new digital experience development. Since I sympathized with "Brand value management" declared by Mazda Motor Corporation, I joined that company in 2017. Currently, I am in charge of planning a new customer experience across online and offline at the domestic sales headquarters.

Session:

10/4 13:55-14:45

[C-2] What is necessary for designing communication that combines online and offline

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