In 1989 he started his career in ASATSU. In 2002, he joined SENDENKAIGI and became chief editor of the HANSOKUKAIGI . In 2004, he joined ADK and became Cross Communications Director. In 2017, he was appointed as an associate professor of marketing at Edogawa University and promoted to professor in April 2018. In recent years, he was committed to WOM marketing and become Chief Director of The Word of Mouth Japan Marketing Association(WOMJ) in May2017.

Session:

10/4 12:50-13:40

[E-1] How to reach and activate potential customers