In 2018, the ratio of digital ads spending will finally surpass TV ads spending in total ad spending in the world. This is the first time ever since digital ads was born.
Amid of rapid growth because of its efficiency, Digital ads has been facing a new challenge; Ad fraud. Some companies show the fact that ad fraud rate is 15%. 15%?! Every marketer thinks this is a problem. How should we solve the challenges of transparency and verification for ads with each stakeholder? We will discuss these challenges deeply and concretely with key stakeholders.（text by Ryo Ishido)