It's been five years since the Data Management Platform (“DMP”) had received attention in the market.
Yet, in recent years as time passes by, a new word 'Customer Data Platform (“CDP”)' has began to appear.
The Customer Data Platform Institute defines CDP as a system managed by the marketing department / marketers, a permanent and integrated customer database that is accessible from other systems.
As digital shift continues, and the contact with consumers and the amount of information increase, the value of the data has dramatically increased.
How will the companies, which could build CDP centralized around the marketers and made the visualization of its customers possible, communicate with its users?
I would like to discuss about not only advertising distribution, but also about various success and failures in the field of user engagement and CRM.