On his first full day as President, Barack Obama signed the "Transparency and Open Government" memorandum, establishing government's core operating traits of transparency, participation, and collaboration. How did the Obama Administration do this using digital platforms, open source technology, and a culture of transformation? Learn how the three core operating traits manifested themselves in the pinnacle White House digital project, delivering on the First Amendment rights of the U.S.Constitution to "petition the Government for a redress of grievances." The open-source powered "We the People" platform allowed citizens to participate in government like never before and had a material impact on critical legislation affecting millions of Americans. People increasingly expect and demand this openness from organizations and brands with which they interact. How do we continue to meet the growing demands of customers, constituents, and citizens?