I joined Dentsu in 2010, and participated in the launch of Nextage Dentsu in 2013. My job is the consulting of digital marketing,responsible for the business, E-commerce, Finance, Car, Health foods, etc. My speciaty is from SEM and display-ad and creative PDCA, up to the integrated digital-ad planning and the optimization of performance by utilizing advanced techniques, such as tag management, data feed, attribution analysis, automated bidding tool etc. To produce a reliable performance is my strength, by executing the promotion of data-driven marketing in all directions.

Session:

[E-2] How to set meaningful KPI