Mika has been leading Performance Management Division as General Manager over the years. With her prior web design experience, she joined Pencil in 2003. She has managed a number of e-commerce website projects including planning and designing the promotion plans, with a focus on marketing. In order to make improvements based on suppositions and verifications, she took the initiative of creating a project for an in-house analysis tool called “Smart Cheetah”. In 2014, she started a cross border e-commerce project in Taiwan. Starting in Taiwan, she is planning to expand the services into the Asian market such as Hong Kong, Singapore, Bangkok and Jakarta. Mika is has a certificate in Pharmaceutical Law Wisdoms, including cosmetics.

Session:

[D-4] China, Asia, Global : Inbound Marketing and Transboundary EC