Tetsuya Honda is the founding Managing Director of BlueCurrent Japan, a leading strategic PR and influencer marketing boutique agency in the Omnicom portfolio, recognized as a pioneer in next-gen brand strategies in Japan. It's work has received recognition at SPIKES Asia and the Cannes Lions festival of Creativity. Mr. Honda joined Fleishman Hillard in 1999, a global PR consultancy which operates more than 80 offices worldwide. He launched BlueCurrent Japan as a sister agency in 2006. Mr. Honda is a frequent speaker on marketing and PR innovation and an author of several popular business books. “STRATEGIC PR” published in 2009 created a phenomenon for PR in Japan’s business world. Mr. Honda became a member of marketing committee of J League (Japan Professional Football League) in 2015 and was recently named “PR Professional of the Year” at the 2015 PRWeek Awards Asia.

Session:

[A-7] J.League Success Case Study