adtech tokyo

2016/9/20-21 at Tokyo International Forum
JP
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Keynote Speaker

Emmanuel Seuge1
CASSIUS.
Founder

Emmanuel Seugé is a marketing veteran and entrepreneur born in France and based in the US.
In September 2016, Seugé founded CASSIUS., a multi-faceted venture fund that helps start-up dramatically accelerate their growth and monetize their value proposition in particular with large corporations.
Prior to that, he held several senior marketing positions at the Coca-Cola Company where he started his career as an intern in 1997. Over his 19 years at Coke he kept on trying to disrupt and push the boundaries of marketing to drive more relevancy for the brands. While he managed the worldwide Sports Marketing function, he led the company’s effort on 3 World Cups and 4 Olympics and transformed the way sports can be leveraged to drive business. He created the first global Entertainment function, which lead to significant investment in Music (and the production of several songs that went #1 in the charts), in Gaming (with an early entrance in the fascinating world of E-Sport) and Film (where he led the partnership with AVATAR).
Seugé saw early on the role start-ups and entrepreneurs could bring to drive marketing innovation and started the Marketing Ventures practice which lead the company to make equity investments in several strategic start-up including Spotify, Misfit (recently sold to Fossil) or Endomondo (sold to Under Armour).
Most recently, in order to earn consumers’ attention in a more efficient way, he disrupted the approach to Content by bringing Creative, Social and Entertainment together. That led to the Coke and Marvel partnership during the Super Bowl as well as being the first large company to advertise on Snapchat. Seugé was inducted in the Advertising Hall of Achievement in 2013, was named in AdAge’s Creativity 50 in 2014 and has been part of Billboard’s Music Power List since 2012. Seugé sits on the Advisory Board of UNREAL Candy (Organic candy company), WeDemand (Data based Tech platform for Artists) and Winnin (Entertainment content platform powered by data).

Session:

The Art of staying relevant in a constantly changing digital world ~How 19 years in one of the biggest corporation in the world prepares you to become an entrepreneur~

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