adtech tokyo

2016/9/20-21 at Tokyo International Forum
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Keynote Speaker

Emmanuel Seuge1

Emmanuel Seugé is a marketing veteran and entrepreneur born in France and based in the US.
In September 2016, Seugé founded CASSIUS., a multi-faceted venture fund that helps start-up dramatically accelerate their growth and monetize their value proposition in particular with large corporations.
Prior to that, he held several senior marketing positions at the Coca-Cola Company where he started his career as an intern in 1997. Over his 19 years at Coke he kept on trying to disrupt and push the boundaries of marketing to drive more relevancy for the brands. While he managed the worldwide Sports Marketing function, he led the company’s effort on 3 World Cups and 4 Olympics and transformed the way sports can be leveraged to drive business. He created the first global Entertainment function, which lead to significant investment in Music (and the production of several songs that went #1 in the charts), in Gaming (with an early entrance in the fascinating world of E-Sport) and Film (where he led the partnership with AVATAR).
Seugé saw early on the role start-ups and entrepreneurs could bring to drive marketing innovation and started the Marketing Ventures practice which lead the company to make equity investments in several strategic start-up including Spotify, Misfit (recently sold to Fossil) or Endomondo (sold to Under Armour).
Most recently, in order to earn consumers’ attention in a more efficient way, he disrupted the approach to Content by bringing Creative, Social and Entertainment together. That led to the Coke and Marvel partnership during the Super Bowl as well as being the first large company to advertise on Snapchat. Seugé was inducted in the Advertising Hall of Achievement in 2013, was named in AdAge’s Creativity 50 in 2014 and has been part of Billboard’s Music Power List since 2012. Seugé sits on the Advisory Board of UNREAL Candy (Organic candy company), WeDemand (Data based Tech platform for Artists) and Winnin (Entertainment content platform powered by data).


The Art of staying relevant in a constantly changing digital world ~How 19 years in one of the biggest corporation in the world prepares you to become an entrepreneur~

Steven Chang1
Corporate Vice President

As Corporate Vice President of Tencent, Steven is in charge of online media marketing solutions and advertising business of Online Media Group (OMG), with a special eye on the alignment of Tencent Video, Mobile, Portal and Social Advertising.

Before joining Tencent in 2014, Steven had acquired extensive experience in Hong Kong, Taiwan, and China, where he was recognized as an important leader in advertising industry. In 1995, at the age of 28, he became the youngest media director in Hong Kong to be elected Chairman of the Committee for 4A Agencies. In 1996, as one of the founders of ZenithOptimedia, he played a key role in the company's office and team setup and developed a wide array of international and local clients, including well-known brands in FMCG, Aviation, Finance, IT and other industries. In 2010, he was appointed CEO of ZenithOptimedia Greater China, responsible for company development in mainland China, Hong Kong and Taiwan. Last November, Steven was nominated to be the co-chairman of MMA China's new term to lead the growth of China Mobile Internet marketing along with other MMA members.


Decode Digital China with Tech Intelligence

Nakata Hidetoshi1
Representative Director

Hidetoshi Nakata / Representative Director of JAPAN CRAFT SAKE CO.,LTD. Played in three World Cups - 1998 in France, 2002 in Japan and Korea, 2006 in Germany as a player representing Japan and retired from playing after the German World Cup. After retiring, travelled to over 100 countries and regions and from that experience, established TAKE ACTION! 2008+1 in the year 2008 for the purpose of doing what is possible to solve global problems. In 2009, also established the JAPAN CRAFT SAKE CO.,LTD. During the same year, began travelling Japan’s 47 prefectures which led to starting an association to support Japan’s traditional culture and crafts. Has also been CBO (Chief Brand Officer) of Tohato Inc. since 2003. In 2014, he was presented with the 2014 Golden Foot Award for lifetime achievement awards for legendary football players. Japanese Profile: Up to 300 letters


Crucial factors Japanese products must have in the future

GMO Internet, Inc.
Founder & Group CEO

Masatoshi Kumagai, born in Nagano prefecture Japan in 1963, is Group CEO & Founder of GMO Internet Group. (GMO Internet, Inc. TSE:9449) and leads the Group under the corporate motto "Internet for Everyone" With the objective of being Japan's leading all-in provider of Internet services, the group operates in four business segments; Internet Infrastructure, Online Advertising & Media, Internet Securities, and Mobile Entertainment, and comprises 87 companies including 9 publicly listed companies, and 4,800 staff (April 2016).


Crucial factors Japanese products must have in the future

Scott McNealy1
Co-Founder and Executive Chairman of the Board

Scott McNealy is an outspoken advocate for personal liberty, small government, and free-market competition. In 1982, he co-Founded Sun Microsystems and served as CEO and Chairman of the Board for 22 years. He piloted the company from startup to legendary Silicon Valley giant in computing infrastructure, network computing, and open source software. Today McNealy is heavily involved in advisory roles for companies that range from startup stage to large corporations, including Curriki and Wayin. Curriki (curriculum + wiki) is an independent 501(c)(3) organization working toward eliminating the education divide by providing free K-12 curricula and collaboration tools through an open-source platform. Wayin is a social intelligence and visualization company that makes tools for businesses to easily search, analyze, and display user generated social content to drive brand awareness and revenue growth.
Scott McNealy is an enthusiastic ice hockey fan, and an avid golfer with a single digit handicap. He resides in the Bay Area with his wife of 20 years and his 4 sons.



Alistair McEwan1
BBC Worldwide
SVP, Commercial Development

Alistair McEwan is SVP Commercial Development for Asia, Australia and New Zealand. He is responsible for the delivery of profitable advertising sales revenues from the Asia-Pacific region. He leads an integrated regional advertising team across the BBC Worldwide and BBC Global News Limited media portfolios in the region, including BBC World News,, BBC World Service, BBC Earth, BBC First, BBC UKTV, BBC Knowledge, Top Gear, and BBC Good Food. Alistair has 20 years’ experience in media spanning several posts across Asia, Europe and Africa. Before moving to Australia in 2010 Alistair was International Advertising Director at The New York Times, with his first 12 years in media being with Paris based newspaper the International Herald Tribune where he worked in various commercial roles in Singapore, Johannesburg, London and Paris.


How Does Story Work? The Science behind Engaging Audience

Jonathan Fildes1
BBC Worldwide
Editorial Director, Features,

Jonathan Fildes is Editorial Director the features sites for all territories outside of North America. He is editorially responsible for BBC Earth, BBC Future, BBC Travel, BBC Culture, BBC Capital, BBC Britain and BBC Autos as well as the homepage. He also oversees new products. He has worked at the BBC for more than 14 years, holding roles at BBC Worldwide, BBC News and BBC World Service, including BBC News technology editor, launch editor for BBC Future and science radio producer. He is a former recipient of the Knight Fellowship at the Massachusetts Institute of Technology in Boston. He lives in Surrey with his wife, son and dog.


How Does Story Work? The Science behind Engaging Audience

David Shing aka Shingy1
Digital Prophet

David Shing is AOL’s Digital Prophet, regularly speaking at conferences worldwide, discussing the latest trends and the future of the web, providing his insight on the evolving digital landscape and works across the globe to identify new opportunities for the business. Prior to moving to New York, David was based in London as VP Media & Marketing for AOL Europe. He originally joined the company as their European Marketing Director. David has spent more than 15 years helping build successful web technology start-ups and multimedia businesses in the US and Australia and is the holder of several Internet technology related patents. By night he is an accidental songwriter.


Changing the conversation as brands become the experience.