2
Yukiko Yamaguchi
IBM Japan, Ltd.
Manager

Yukiko Yamaguchi has 20 years of working experience in marketing communication department in various brands including Lucent technology, Cisco Systems, Overture and Yahoo! Japan. She is now in charge of advertising, public relations, brand system, CSR and digital marketing in IBM Japan. She also is a board member and a chairman of international committee of Japan Advertisement Association.

Session

[A-3] Learning from B2B Marketing