- 10/5 14:00-14:40
New short video marketing way with TikTok
Advertisers are seeking better means to target audiences, gain a competitive edge, and analyze data from social platforms in this dynamic era of digital marketing. TikTok, with its AI technology, provides the most personalized experiences for its customers by allowing them to analyze creative content to improve advertising and user experiences. Additionally, its innovative yet simple UI/UX lowers the production barrier for both brands and users to create influencial video content. As a result, TikTok became the world’s most downloaded app in Q1 this year.
- Chiaki Tamura
- TikTok Japan
- Brand Advertising Partnerships Division / Director
- Brand Sales Director at TikTok in Japan with about 12+ years experience in
the Marketing & Advertising industry with specific expertise in both ATL/BTL marketing and global marketing.
Formerly worked at Twitter in Japan.
- Claire Sun
- Product Director：Global Branding and Innovative Solutions
- A data-driven marketer and product manager, with savvy knowledge and
experience in growth strategy, marketing and advertising.
Claire started her career with Credit Suisse, then moved to facebook, where she spent more than 3 years helping brands with growth and marketing solutions globally, covered verticals including e-commerce, travel, finance, entertainment and media. Claire then moved to DiDi and then musical.ly, leading the growth marketing for international markets.
Claire joined TikTok in 2017 and started to build marketing solutions for TikTok, including branding advertisement, measurement and innovative solutions.
Claire graduated from University of Hong Kong with a Bachelor degree in Business Administration and Computer Science.