adtech tokyo

November 27th-28th,
2019 @ Tokyo International Forum
JP
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So-net Media Networks Corp.
10/5 15:00-15:40
I-11

Understanding the customer insights by applying AI ~the best ways to optimize marketing communication~

Marketing AI platform “VALIS-Cockpit”, installing in-house developed AI “VALIS-Engine”, analyzes and visualizes the web browsing behaviors and it makes marketers possible to understand user insights. Connecting VALIS-Cockpit to DSP “Logicad” seamlessly, marketers understand how to reach the target audiences since Logicad has some partnerships with data providers. So-net Media Networks introduces the way to find the user insights and educate the users to optimize the marketing communication with the right target.

Speaker

Nanako Kurosawa
So-net Media Networks Corp.
Business Development Chef Planner
Nanako Kurosawa joined So-net Media Networks in 2015 and learned about building the startups. She is in charge of planning by applying in-house AI and data for mid to long-term business. One of the engaged products are `VALIS-Cockpit”, a marketing platform understanding user insights. The products are utilizing various data to expand the target, not only advertises for direct responses but brands.
Natsuki Yanagida
So-net Media Networks Corp.
Service Planning Planner
Natsuki Yanagida joined So-net Media Networks through the long term internship and lead the SNS promotion of DSP “Logicad” installed in-house developed AI. She is in charge of making Logicad full funnel solutions growth.