adtech tokyo

November 27th-28th,
2019 @ Tokyo International Forum
JP
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Oracle Corporation Japan
10/4 12:00-12:40
I-2

Data Driven Customer Marketing

The data usage has been very sophisticated in many ways of digital marketing. The viewability measurement which tells how your ads reach your audiences, is one of it. On the other hand, the analysis of audience itself and the ads delivery based on contextual marketing are also becoming important factors with technological development. In this session, you will learn how you leverage your digital marketing activities with Grapeshot, Moat, BlueKai, and so forth.

Speaker

Asensio Alfonso
Oracle Corporation Japan
BD for Oracle Data Cloud. He holds a master's degree from Nagoya University in Japan and his past work experience includes marketing roles with large Japanese corporations such as Sega Co., Ltd. and Bandai Co., Ltd. He has lectured as professor of Asian studies at the Madrid Chamber of Commerce in Spain, and as a guest speaker at Rikkyo University and the American Chamber of Commerce in Tokyo. He is the author of “World Wide Data: The Future of Digital Marketing, E-Commerce, and Big Data”, (Business Expert Press, New York, 2018)