- Mawari Inc
- 10/5 13:00-13:40
Shaping the future of digital advertising with creative technology
Amidst the rapid growth of digital advertising, the industry is facing several growth pains such as ever decreasing CTRs due to the lack of engaging Ads. The current digital media landscape favors optimizations of ad delivery over truly relevant and engaging Ads; this results in short benefit for the advertiser but not for the consumer.
In this session, we'll show you how we address and contribute to solving this problem. Mawari focuses on creative and interactive advertising by experimenting and developing with emerging technologies such as WebGL, AR, and VR. We provide a next-generation media advertising platform.
- Luis Ramirez
- Mawari Inc.
- Luis is a Marketing & Creative Technologist with over 10 years of experience in bridging the gap between Advertising, Branding, and Digital. He is the Founder and CEO of Mawari. In this role, his focus is creative and interactive next-generation advertising. He is dedicated to experimenting and developing with emerging technologies such as WebGL, AR, and VR in order to build Mawari, a next-generation media monetization platform.Prior to Mawari, he spearheaded and co-founded the Japanese version of MUTEK, a world-renowned festival dedicated to the dissemination and development of digital creativity in sound, music, and audio-visual art. He also served as a Global Head of Marketing at MUSIC Tribe, one of the world's largest holding companies for pro audio and music products.
- Takeo Yatabe
- Mawari Inc.
- CPO of Mawari, Inc. and CEO of HiGH CONCEPT, Inc. He moved to America in high school and graduated from Baruch College in New York. He is a seasoned digital strategist and served as creative director for many brands, including projects for Nike, NHK, Avex, JTB, Roland, and MUTEK.He was awarded the Intermedia Globe award at the World Media Festival in Germany for his work on the NHK show, HAIKU MASTERS, for which he was in charge of production planning. The show gathers together work from creators in over 100 countries around the world. At the 2008 Cannes Lions International Festival of Creativity, he was awarded gold for his work with Sony on "Rec You," and bronze for his work with Nike on "If you were a boy." In 2002, he was involved in the software development for "LiFE* with PhotoCinema" while working at Digital Stage, Inc, and received the Good Design Award for software.