- KPI Solutions Inc.
- 10/5 12:30-
Modern Marketing to Today’s Woman
Global Gender Equality Expert Jennifer Willey and Sanrio’s Marketing Sect. Manager Yuko Shiga will explore truths, and trends brands can take to earn their trust, engage, and empower women.
- Jennifer Willey
- Wet Cement
- Founder and CEO
- Wet Cement helps companies solve business problems that keep them up at night. From sales and marketing strategy development, to training and coaching teams to drive results, to fostering gender equity, Wet Cement provides businesses with expertise and unique solutions to their most pressing needs.
Willey has spent the past decade focused on advancing women in business. She is the founder of the WebMD Women's Leadership Network, a founding member of the AOL/Oath Women's Network, served on the Board of the Alliance for Women in Media, and has climbed the corporate ladder herself. She is an official CSweetener mentor, a mentor matching program for rising executive women in healthcare, while also providing professional guidance and support to others in various stages of their career journey. In addition, Willey is the Expert Sales and Communications Trainer for Rent the Runway's “Project Entrepreneur” program, helping female entrepreneurs develop the skills they need to build their businesses.
Her journey began as a TV news anchor and reporter, and evolved into a thriving career in technology and media. Willey has been at the helm of creating successful go-to-market strategies, partnerships and teams at companies including PricewaterhouseCoopers, Oath/ AOL, WebMD, Yahoo!, Everyday Health, Sharecare, among others.
Willey's industry knowledge enables her to provide a unique perspective on how to be innovative, communicate confidently, deploy self-awareness, and reinvent yourself and your approach to find growth in challenging environments. Now she is using her personal and professional experiences to help organizations develop strategic plans and programs to create inclusive and successful teams.
- Yuko Shiga
- SANRIO ENTERTAINMENT CO.,LTD.
- Marketing Sect. Manager