adtech tokyo

November 27th-28th,
2019 @ Tokyo International Forum
JP
グローバルマップ
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KPI Solutions Inc.
10/4 13:30-
G-3

Ad Quality Report for Publishers

Over recent years the advertising landscape has become more sophisticated and complex. The adoption of programmatic advertising has helped publishers and platforms increase revenue and add personalized content to its end users. However, new technologies introduce new challenges that publishers need to be aware of. In this presentation Eran Navon, GeoEdge’s APAC director of Sales, will introduce the main challenges publishers have to consider in today’s advertising eco-system. Eran will introduce advertising related security and quality issues which GeoEdge detects in Japan, based on real data. He will also present how GeoEdge is helping publishers fight bad actors and protect user experience across web and mobile platforms.

Speaker

Eran Navon
GeoEdge Ltd.
China Sales Director
Eran is GeoEdge’s Director of sales for the Asia Pacific market.
Over the past year, he has established the company’s business in the region and is focused on empowering publishers and ad platforms in creating a clean and transparent ecosystem.
Eran has spent the greater part of the past ten years living in China, during which he has initiated and implemented cross-border strategic collaborations in the fields of ad-tech and AI.