adtech tokyo

November 27th-28th,
2019 @ Tokyo International Forum
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11/28 [10:25-11:05]

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Keynote #6 What should we do tomorrow? - Talking with IAB Tech Lab, Overseas Advertising Quality Trends, and the Future that Japan should aim for -

How should Japan face this issue?
Dennis Buchheim, EVP at the IAB Tech Lab, who builds and promotes Global digital advertising standards, will talk about the overseas approach for advertising quality, trend and the future Japan should aim for, with Yahoo JAPAN who has set up “Advertising Quality Diamond” that is their own advertising quality standard.

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