Keynote #4 Influencing Culture: The Participation Playbook
What does it take for brands to break through the noise? How do you become a global talking point – for the right reasons? And what are the audience behaviours that drive culture-defining moments?
Twitter has partnered with Contagious, analysing the past five years of Cannes Lions winners to answer these questions and more. Join this talk to find out how the Participation Playbook can supercharge your next campaign launch.