• Tuesday, 30th Oct 2012
• ｜ Wednesday, 31st Oct 2012

Tuesday, 30th Oct 2012

TIME	Track A	Track B	Track C	Track D	Track E
9:15am	Introduction & Opening Remarks
10:00am	Exhibition Hall Opens
9:30am | 10:30am	OPENING KEYNOTE PRESENTATION Creativity in a Connected World. Over the years as I’ve judged many award shows I have been repeatedly stunned by the application ... Speaker Facebook Director of Global Creative Solutions [K-1] OPENING KEYNOTE PRESENTATION Creativity in a Connected World.
10:30am | 11:30am	KEYNOTE PRESENTATION： Unilever Re-Frames Marketing for the Digital Age The Internet is the defining invention of all our lifetimes. It has already transformed nearly ev... Speaker Unilever PLC Vice President, Global Media Innovation [K-2] KEYNOTE PRESENTATION： Unilever Re-Frames Marketing for the Digital Age
11:30am | 12:40pm	Lunch
Tracks	SOCIAL	MOBILE & TABLET	DISPLAY / VIDEO	BIG DATA / TARGETING	WORKSHOP
12:40pm | 1:30pm	Listening & Engagement: Establishing Brand Equity in Social Media As represented by over 900 million worldwide Facebook users we have seen rapid global penetration... Panelist DENTSU INC. Development Department Platform Business Division RYOHIN KEIKAKU CO.,LTD. WEB Business Division Community Department AlliedArchitects,Inc. President and CEO Facebook Marketing Manager Moderator JaM Japan Marketing LLC Managing Member [A-1] Listening & Engagement: Establishing Brand Equity in Social Media	Mobile Marketing: How to Deliver the Consumer Experience on Small Screens Most people would agree that small screen devices will strongly impact our business in near futur... Moderator ADK Department director of CCP Panelist Estee Launder K.K. Brand Manager, MAC Divition NEXT Co., Ltd. Managing Officer, Division Manager/HOME'S Business Department Marketing Division KAKEZAN Inc. Chief Planner and CEO Microsoft Japan Co.,Ltd. User Experience Evangelist [B-1] Mobile Marketing: How to Deliver the Consumer Experience on Small Screens	Media Strategy: New Media Buying Opportunities on DSPs and RTBs The global and open nature of RTB trading, has signficantly increased both reach and access to co... Panelist Recruit Sumai Company Ltd. Executive Manager SUUMO Net Promotion Division　Housing Information Company Google Japan Inc. Head of Japan, Buyside Platforms Dentsu Inc. Digital Marketing Office, Direct Marketing Business Division NIKKEI INC. Deputy General Manager Digital Business and Advertising Bureau Hakuhodo DY media partners Inc. INTERACTIVE MEDIA DIVISION DUPTY GENERAL MANAGER　　　 INTERNET MEDIA PROMOTION DEPARTMENT EXECUTIVE MANAGER Moderator President & CEO Platform One inc. CTO D.A.Consortium Inc. [C-1] Media Strategy: New Media Buying Opportunities on DSPs and RTBs	The Future of Data and Targeting "Big Data" is the one of the hottest words. Some Marketters want to use "Data" for targeting. But... Panelist ZENRIN Datacom Co.,LTD Manager/New Business Planning Office NEXT Co., Ltd. CEO and president mediba Inc. President ＆ CEO MicroAd, Inc. CEO Moderator Kao Corporation Senior Manager, Digital Communications [D-1] The Future of Data and Targeting
1:40pm | 2:30pm	Mass Media x Social Media: Do two medias can collaborate and generate the best campaigning In Japan, Social Media has become widely used in various scenes in the last few years. Many marke... Panelist NIPPON TELEVISION NETWORK CORPORATION SUPERVISOR MEDIA CREATION, MEDIA DESIGN, PROGRAMMING DIVISION S.T.CORPORATION Executive Officer / Creative Director Advertising Group cyber communications inc. (cci) President, Executive Officer ＆ CEO Suntory Holdings Limited Digital Communications Department, Public Relations Department Moderator Agile Media Network,Inc CEO [A-2] Mass Media x Social Media: Do two medias can collaborate and generate the best campaigning	Mobile+ Advertising: Best Practice for Mobile and Tablet Advertising Now  that Smartphones are for everyone, not for the edgy-innovators as they once were. They  have... Panelist motionBEAT Inc. President Google Asia Pacific APAC Head of Mobile Ads Marketing NHN Japan Corp. Game Business Division Marketing Center Moderator HAKUHODO　INC. EngagementMarketingBusinessUnit/DigitalTechnologyDepartment/StrategicPlanningDirector [B-2] Mobile+ Advertising: Best Practice for Mobile and Tablet Advertising	Video Integration: How to Make All Videos Work Together from TV to Online Video consumption over the Internet through "non-TV" environment (i.e. PC and mobile devices) has... Panelist PARTY Creative Director / Founder Google Japan Inc. Director, Content partnerships, Japan WacoalCorp. PR＆Advertising Department,e-CRMPlanning Section Moderator Adobe Systems Incorporated Digital Media Business Development [C-2] Video Integration: How to Make All Videos Work Together from TV to Online	Data Driven: How to Build a Data Driven Culture within the Organization The good news for today’s marketers is they have access to affluent data that would help them mak... Moderator Le Grand Co., Ltd. CEO Panelist Director, M-Data,Inc. Founder/CEO Perspective Media,Inc. Dentsu,inc. Digital Business Division/Cheif Analyst Hottolink Inc. C.E.O. [D-2] Data Driven: How to Build a Data Driven Culture within the Organization
2:40pm | 3:30pm	SoLoMo: How Social + Local + Mobile will Drive the Marketing in the Near Future In the session,4 panelists discuss new appearance of marketing waveand consumer activity those ar... Panelist Tonchidot corporation Chairman ＆ Chief Marketing Officer Tribal Media House, Inc. President SATISFACTION GUARANTEED PTE LTD CEO ALL　NIPPON AIRWAYS CO.,LTD Innovation ＆ IT Strategy Service Innovations Moderator mediba Inc. General Manager, Advertising Business Administration Division, Advertising Business Department [A-3] SoLoMo: How Social + Local + Mobile will Drive the Marketing in the Near Future	The Mobile Revolution: How Mobile & Tablet Have been Impact to Brands Truth of “THE Mobile Revolution” from Keitai (phone) to smart device:  is it just another chaos m... Panelist Nielsen Co., Ltd. Chairman ＆CEO, Nielsen Co., Ltd. CyberZ, Inc.(CyberAgent, Inc.) Director DENTSU.INC Future Communication Development | Communication Design Center Moderator New Balance Japan, Inc. Senior Manager, Brand Management and Marketing [B-3] The Mobile Revolution: How Mobile & Tablet Have been Impact to Brands	Attribution Management: What is Attribution in Marketing? While the method of the attribution ad realizes the optimization of what causes the direct/indire... Panelist ATARA, LLC COO SHISEIDO CO.LTD Senier Manager Communication Strategy Group Cosmetics Bussiness Planning Department BrainPad Inc. CEO ＆ President Fringe81,Inc. President＆CEO Moderator Digital Intelligence inc. CEO [C-3] Attribution Management: What is Attribution in Marketing?	Data Analytics: How the Organization Store and Analyse the Data "Big Data" is coming from IT area. But what is "Big Data" for marketing/marketer? We can find sev... Panelist OPT,Inc. Chairman Managing Director of Overseas NTT Resonant Inc. General Manager, Media Division ALL NIPPON AIRWAYS CO.,LTD Marketing Communication Moderator Adobe Systems Co., Ltd. Digital Marketing Specialist [D-3] Data Analytics: How the Organization Store and Analyse the Data
3.30pm | 4:00pm	Coffee Break
Tracks	BUSINESS DEVELOPMENT	TECHNOLOGY DEVELOPMENT	Analytics + Insight	Direct Marketing	WORKSHOP TRACK
4:00pm | 4:50pm	Globalization Strategy: Listen to Customers to Build and Expand its Business Activities in Global With its ever advancing nature of “Digital Era”, the corporate marketing crosses its border of th... Panelist Microsoft Japan Co., Ltd. General Manager, Marketing ＆ Operations QSTO Networks Pte Ltd Director PT. Creative Visions Indonesia CEO ＆ President Director Moderator Hakuhodo Inc. Engagement Produce Division, Executive Manager [A-4] Globalization Strategy: Listen to Customers to Build and Expand its Business Activities in Global	The Cloud Computing: How the Business Take Advantages of Cloud Service Cloud services support today’s digital marketing in an indispensable way. It is becoming increasi... Panelist DENTSU INC. Senior Manager/Business Developement Department/Platform Business Division Microsoft Japan Evangelist Amazon Data Services Japan K.K. Senior Marketing Manager SOFTBANK MOBILE Corp. General Manager, Marketing Div., Web Communication Dept. / General Manager, Marketing Div., Web Starategy Office Moderator Nikkei Business Publications,Inc. Group Manager, Business Development Dept.　Digital Business Bureau [B-4] The Cloud Computing: How the Business Take Advantages of Cloud Service	Campaign Analytics Utilizing Advertising Technologies Are you almost drowning in an overwhelming amount of data? Is the data helping your marketing cam... Panelist Financial Times Digital Commercial Director, Asia Pacific/ Chief Representative, Japan Nomura Research Institute,LTD Senior System Consultant Asahi Advertising Inc. Assistant Senior Manager / i Communication Div. Moderator Yahoo! Japan Yahoo! Marketing Innovation Office　Director [C-4] Campaign Analytics Utilizing Advertising Technologies	Email Marketing is Dead?: The State of Email in 2012 Email marketing has been pronounced dead every time when a new communication tool like blog, RSS ... Panelist Ureru Net Advertising Inc. President ＆ CEO RECRUIT LIFESTYLE CO.,LTD. Internet Business Development Division Manager AJINOMOTO CO.,INC. DIRECT MARKETING DEPT. onestar Co.,Ltd. Executive Officer / Creative Director , Production Department Moderator Directus Inc. CEO [D-4] Email Marketing is Dead?: The State of Email in 2012
5:00pm | 5:50pm	Organization Theory :How the organization manage and survive within the light-speeding era and why do they need to cope with it? With innovation of digital technology changing rapidly, the organizational structure of companies... Moderator Integrate Co., Ltd. CEO Panelist Interbrand Japan,Inc. Chief Executive Officer GCA Savvian Corporation Marketing Officer SEPTENI HOLDINGS CO.,LTD. President,CEO [A-5] Organization Theory :How the organization manage and survive within the light-speeding era and why do they need to cope with it?	The Latest Digital Interface; How HTML5, AR and other new interface impact on marketing method We are beginning to find the winners and losers for digital platforms.  If you look around the Ja... Moderator NIKKEI INC. Staff Writer Editorial Bureau Panelist Dwango Co., Ltd. Chairman NHN Japan Corporation Executive and CSMO Web Services Division [B-5] The Latest Digital Interface; How HTML5, AR and other new interface impact on marketing method	How Ad Network and Exchange can Generate the Values for Brands Discussing the US model of the display advertising market, with topics on ad-networks and ad-exch... Panelist LION Corporation publicity department comScore Japan K.K. General Manager AudienceScience President Moderator Omnibus CEO [C-5] How Ad Network and Exchange can Generate the Values for Brands	O2O Commerce:Next-Gen Customers Engagement In the early years of Internet commerce, Online was the enemy of brands having real-world stores.... Panelist FELISSIMO CORPORATION Manager Coach Japan Senior Vice President Grand Design ＆ Company Co.,Ltd CEO Yahoo Japan Corpration Vice President　New Business Division　Marketing Solution Company Moderator Netyear　Group Corporation President　and CEO [D-5] O2O Commerce:Next-Gen Customers Engagement
6:00pm | 6:50pm	Inspirational leadership: How to facilitate, identify and create innovation within the organization. •A Senior Management, who made her career in the big foreign companies, is working on her new cha... Panelist Microsoft Japan Co., Ltd Sr. Director, Enterprise Marketing istyle inc. Executive vice President, Chief Operating Officer (THE)ONE of THEM, Inc. Chief Executive Officer Moderator Hakuhodo DY media partners　Inc i-media Div　Genral Manager [A-6] Inspirational leadership: How to facilitate, identify and create innovation within the organization.	The Requirements for Next Generation Platform The history tells that the "platforms" have always been experiencing the change of leadership.  T... Moderator Business Breakthrough University Professor Panelist D2C Inc. CEO Infobahn Inc.／digimo Inc. CEO EC Network Director [B-6] The Requirements for Next Generation Platform	Digital Consumers: How to Reach Your Most Impact Consumers Buying behavior of consumers has made a massive transition with the prominence of social media an... Panelist IKYU Corporation Chief Marketing Officer DENTSU INC. Business Creation Div. Chief Communication Planner Johnson ＆ Johnson (vision care company) Marketing Director Moderator Integrate Co., Ltd. Chief Planner, Integrated Solution Division1 [C-6] Digital Consumers: How to Reach Your Most Impact Consumers	The Latest Direct Marketing:How Direct Marketing Influence on Retailers These days, marketing cannot be explained without referring to direct marketing. That is because ... Panelist TOKYU HANDS INC Executive Officer AEON Co.Ltd. CEO,E-commerce Yahoo Japan Corpration Corporate Officer Head of Consumer Business　Company START TODAY CO.,LTD. Head of Marketing Division Moderator HAKUHODO　INC Direct Marketing Planning Department Executive Manager [D-6] The Latest Direct Marketing:How Direct Marketing Influence on Retailers
7:00pm	Exhibition Close
7:00pm	Networking Party

• Tuesday, 30th Oct 2012
• ｜ Wednesday, 31st Oct 2012

Wednesday, 31st Oct 2012

TIME	Track A	Track B	Track C	Track D	Track E
9:45am	Hall Opens
10:00am	Exhibition Hall Opens
10:00am | 10:40am	OPENING KEYNOTE PRESENTATION： Marketing in the Digital Age: Things that Marketers should Change Now As digitization progresses, we have now entered an age where we can engage in further advanced ma... Speaker Adobe Systems Director of Demand Generation [K-3] OPENING KEYNOTE PRESENTATION： Marketing in the Digital Age: Things that Marketers should Change Now
10:40am | 11:20am	KEYNOTE PRESENTATION：　 HOW GAP PUTS CONSUMERS FIRST How does a 42 year-old brand stay relevant in 2013 and beyond? The first step is to understand th... Speaker GAP Inc. Global Lead of Consumer Engagement, Media Strategy and Brand Partnership [K-4] KEYNOTE PRESENTATION：　 HOW GAP PUTS CONSUMERS FIRST
11:20am | 12:00am	KEYNOTE PRESENTATION Redefining Media: Harnessing the Brand Conversation - and Sales – in Real Time Today’s media agency looks very different than in years past.  By hiring differently, the new med... Speaker Gap Japan K.K. Director, Digital/CRM ＆ Gap Marketing IPG Mediabrands Global CEO [K-5] KEYNOTE PRESENTATION Redefining Media: Harnessing the Brand Conversation - and Sales – in Real Time
12:00am | 1:20pm	Lunch
Tracks	Next Gen Marketers & Agnecy	INNOVATION	CREATIVE INNOVATION	ROI	WORKSHOP
1:20pm | 2:10pm	P.O.E.M.x Screen: Brands are Now Publishers Owned media is not only media but also platform.  On the platform, a company can encounter with a... Panelist Mediagene Inc.　　Infobahn Inc. CEO SHISEIDO CO. LTD General Manager, Digital Business Development Departmen Moderator Dentsu Inc. Planning Director, Account Management Div. 10 [A-7] P.O.E.M.x Screen: Brands are Now Publishers	The Next Gen Marketing: How marketers and developers collaborate to create the next marketing era A continuous flow of technological innovations led to an explosive growth in the use of digital d... Panelist Yumemi Inc. CEO Tokyo Otaku Mode Inc, CEO/PRESIDENT Adobe International Program Manager Moderator Cerego Global, LLC Director, Marketing [B-7] The Next Gen Marketing: How marketers and developers collaborate to create the next marketing era	Creative + Technology: How Technology create the Innovative Creative Content We take it for granted that a copywriter and an art director team up for making creative ideas. B... Panelist LIFENET INSURANCE COMPANY Marketing Dept./Deputy Director Hakuhodo Creative Director DENTSU inc Creative Technologist Moderator TAMA ART UNIVERSITY PROFESSOR [C-7] Creative + Technology: How Technology create the Innovative Creative Content	The Future of Search;How to Integrate the Search Ecosystem into Marketing Mix While the search market on the PC has become considering about attribution, cooperation between d... Panelist Motivity Marketing CEO Google Japan Inc. Senior Manager, Account Strategy and Planning Concur Sr. Director, Global Search Marketing IREP Co., Ltd Director and CSO Moderator Yahoo Japan Corporation Senior Director ,Head of Search Ads, Promotion Advertising Division, Marketing Solution Company [D-7] The Future of Search;How to Integrate the Search Ecosystem into Marketing Mix
2:20pm | 3:10pm	Brands + Agency Marriage: How to Build the Dream Team between Brand and Agency How to build the “Dream Team” beyond the conventional frame of Brand and Agency? Since we have t... Panelist Toyota Marketing Japan Corporation Department General Manager Web Marketing Dept. Campaign Production Div. Rohto Pharmaceutical.co,ltd. Corporate Officer, General Manager Marketing Department Moderator Dentsu Inc. Chief Consultant, Brand Creation Center [A-8] Brands + Agency Marriage: How to Build the Dream Team between Brand and Agency	Big Idea: How to Generate a Innovative Idea in this Age. The giants of the internet industry have not been successful in blending the internet with televi... Panelist Tokyo Broadcasting System Holdings, Inc. Vice President President’s Office International Affairs NIKKEI INC. General Manager/Digital Strategy And Planning Bureau Watanabe Entertainment Inc. Chairman Moderator hitomedia, inc. Founder ＆ CEO [B-8] Big Idea: How to Generate a Innovative Idea in this Age.	Creative + Engagement:Does the Creative Really Build the Customer Engagement What is essential for Deriving engagement by “Creative”?  We would like to learn the essence of i... Panelist SCRAP President and CEO Mizuguchi Creative Office CEO PARTY Creative Director, Founder Moderator HAKUHODO INC. Engagement Business Unit, Engagement Creative Division, Creative Director [C-8] Creative + Engagement:Does the Creative Really Build the Customer Engagement	Maximizing Return on Brand in the Digital/Social Era Today, marketers are all keen on measuring Marketing ROI, and because marketers have access to a ... Moderator HAKUHODO Inc. Engagement Marketing Business Unit Panelist Adobe Systems Co., Ltd. Group Manager, Marketing Intelligence, Japan Marketing Dr.Ci;Labo Co.,Ltd. Group Leader e-Commerce Group Marketing Department Hakuhodo Business Arts Creative Director [D-8] Maximizing Return on Brand in the Digital/Social Era
3:20pm | 4:10pm	Three Screen Strategy: How and Which Screen is the Most Important for your Brand The media dynamics is rapidly changing, driven by the change of consumer viewing habits to the co... Moderator Twitter Japan Director Panelist Dentsu Inc. Dupty Director Media Services/TV Division Microsoft Japan Co., Ltd. Director of Xbox Category Marketing Mainichi Broadcasting System,Inc Manager Strategy Planning Division adidas Japan K.K. Senior Manager, Digital Marketing / Brand Marketing [A-9] Three Screen Strategy: How and Which Screen is the Most Important for your Brand	How the Innovation can leverage Consumer Insights “Insight” and “Innovation”, these term are well used our business conversation today, but not man... Panelist Benesse Corporation General Manager Global Education Development Education Business Division Venture Republic Inc. President ＆ CEO Moderator Decom Inc. CEO [B-9] How the Innovation can leverage Consumer Insights	What is the Real Meaning of Creative Content in Digital Space? We were called “the next generation” in 90’s however we have also shifted into another generation... Panelist Bascule Inc. President / Creative Director teamLab Inc. CEO HAKUHODO CREATIVE DIRECTOR Moderator News2u Corporation CEO [C-9] What is the Real Meaning of Creative Content in Digital Space?	Make a Smart Ad; The Most Effective and Valuable Measurement Why do Marketers measure? In which way the measured data would contribute Marketers’ better decis... Panelist Microsoft Japan Co., Ltd. / Tha Graduate School of Project Design Sienior Director, Central Marketing Organization / Professor INTAGE Inc. Marketing Innovation Division Suntory Holdings Limited Digital Communications Department, Public Relations Department Recruit Sumai Company Ltd. Marketing Analyst Moderator Dentsu Consulting Inc. Director, President ＆ CEO [D-9] Make a Smart Ad; The Most Effective and Valuable Measurement
4:10pm | 5:00pm	Coffee Break and Exhibition Visit
5:00pm | 6:00pm	KEYNOTE PRESENTATION  “BAKUSOKU“ will change Japanese digital marketing Increased penetration of smart devices brings something big for Internet usage. People move to ne... Speaker Yahoo Japan Corporation President and CEO [K-6] KEYNOTE PRESENTATION  “BAKUSOKU“ will change Japanese digital marketing CLOSING KEYNOTEPRESENTATION
6:00pm	Conference Exhibition Close